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IEBS Digital School 7

MicroMaster in Digital Marketing

  • Intermediate

The MicroMaster in Digital Marketing offers a comprehensive immersion into advanced digital marketing strategies. Prepare to lead in a dynamic digital environment and boost your career with practical, up-to-date knowledge.

  • Digital Marketing
  • SEO
  • SEM
  • Social Media
  • Email Marketing

Overview

This program covers all essential aspects of digital marketing, from SEO and SEM to social media and content marketing. Learn to drive traffic, optimize conversions, and manage continuous improvement programs focused on the customer.

  • Web Streamline Icon: https://streamlinehq.com
    Online
    course location
  • Layers 1 Streamline Icon: https://streamlinehq.com
    Spanish
    course language
  • Professional Certification
    upon course completion
  • Self-paced
    course format
  • Pre-recorded classes
    delivered online

Who is this course for?

Marketing Professionals

Designed for marketing professionals looking to deepen their knowledge in digital marketing.

Business Owners

Ideal for business owners seeking to leverage digital marketing strategies to enhance their business performance.

Career Changers

Suitable for individuals aiming to transition into digital marketing roles.

Why should you enroll in the MicroMaster in Digital Marketing? This program offers cutting-edge insights into digital marketing strategies, equipping you with the skills to excel in today's digital landscape. Learn from top industry experts and apply your knowledge to drive real-world results.

Pre-Requisites

1 / 3

  • Basic understanding of marketing principles

  • Familiarity with digital platforms

  • Interest in developing digital marketing strategies

What will you learn?

Course Introduction
Introduction to the course, philosophy, methodology, and a journey through digital marketing with interviews from top professionals.
Introduction to the Digital World and Web
Explore the evolution of the digital world, understand the digital consumer, and learn about business models on the internet.
Technology
Learn about web technology, hosting, content management systems like WordPress, and their functionalities.
Digital Marketing Channels
Review major digital marketing areas such as SEO, digital advertising, social media, email marketing, and digital analytics.
Digital Marketing Strategy
Learn to organize a digital marketing strategy using the right channels at the right time in the customer's purchase decision process.
SEO Optimization for Search Engines
Understand SEO factors, perform keyword analysis, and manage SEO projects.
PPC Search Advertising
Plan and create advertising campaigns in search networks, learn about PPC structures, and manage Google Ads.
PPC Display Advertising
Create display campaigns, understand audience logic, and use Google Ads for display advertising.
Social Media, Social Ads, and Social Commerce
Implement effective social media strategies, manage advertising on platforms like Facebook and Instagram, and understand metrics.
Affiliation and Other Acquisition Channels
Learn about alternative acquisition channels, work with large marketplaces, and understand digital trade marketing.
Email Marketing and Loyalty
Base of digital loyalty, understand email marketing strategies, segmentation, and email campaign optimization.
Inbound Marketing and Automation
Explore inbound marketing methodology, content strategies, and marketing automation with tools like HubSpot.
Mobile Marketing
Focus on mobile marketing strategies, app marketing, and the challenges and opportunities in the mobile world.
Digital Analytics and Google Analytics
Make data-driven decisions using Google Analytics, understand analytics fundamentals, and configure tracking codes.
UX and CRO
Learn about user experience and conversion rate optimization, create tests, and use tools like Google Optimize.
Account and Client Management
Identify the right service providers, manage digital marketing projects, and understand budgeting and project control.

What learners say about this course

  • “Fernando is a great professional and has proven it every time I have contacted him. I also scheduled training for my team with Fernando, which was a complete success.”

    Pau Marí Costa

    Specialist in communication and brand

  • “Fernando is a benchmark at a strategic level in online marketing, especially in e-commerce and SEO.”

    Josu Tellaeche

    Product Lead, Growth & Lifecycle

  • “I was fortunate to be a student of Fernando in the MicroMaster in Digital Marketing at IEBS, and for me, it has been satisfying to understand a lot about methodologies and concepts related to SEO.”

    Christian Kunigami

    CRO Ecommerce Coordinator at Entel Peru

Upcoming cohorts

  • Dates

    start now

€199