Nuclio Learning

Marina Avilés

Participants will gain a deep understanding of CRM functionalities, email marketing strategies, and marketing automation. The course covers the evolution of digital marketing, the role of CRM, and practical applications in email marketing for both acquisition and loyalty. It includes hands-on exercises and real-world examples to ensure practical learning.

Email Marketing: CRM and Automation for Customer Loyalty

Explore the evolution from Marketing 1.0 to 4.0, the birth and benefits of CRM, and its key statistics and trends.

Evolution of Digital Marketing and CRM Functions

Learn about different types of email marketing campaigns, GDPR compliance, creative content, and key metrics for campaign analysis.

Email Marketing Strategies

Understand the ecosystem of marketing automation, data automation, customer-centric strategies, and practical exercises.

CRM & Marketing Automation

Dive into the buyer journey, lead nurturing processes, lead scoring models, and practical exercises to configure your lead scoring.

Lead Nurturing and Scoring

This certification course in Email Marketing, CRM, and Automation offers comprehensive training on how to enhance customer loyalty through advanced marketing strategies. Learn to manage and optimize CRM systems and create effective email marketing campaigns.

Professionals in the marketing field looking to deepen their knowledge on CRM and email marketing strategies.

Marketing Professionals

CEOs who wish to enhance the efficiency of their marketing strategies through CRM and email marketing.

CEOs

Freelancers aiming to expand their marketing skills and apply CRM and email marketing techniques effectively.

Freelancers

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Email Marketing: CRM and Automation for Customer Loyalty

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