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Marketing
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Nuclio Learning

Key Tools in Digital Marketing

  • Intermediate

Manage the digital flow successfully using proven tools and techniques to boost your online presence. Discover the power of Google and AI in paid marketing.

  • SEO
  • SEM
  • Google Ads
  • Social Media Strategies
  • Analytics and Conversion Rate Optimization

Overview

This course provides essential skills and practical experience in implementing digital traffic management strategies, optimizing online presence, and maximizing digital campaign performance. Special focus on Google Ads to understand its global impact and develop essential business vision, analysis skills, and tool management.

  • Web Streamline Icon: https://streamlinehq.com
    Online
    course location
  • Layers 1 Streamline Icon: https://streamlinehq.com
    Spanish
    course language
  • Professional Certification
    upon course completion
  • Self-paced
    course format
  • Pre-recorded classes
    delivered online

Who is this course for?

Executives

Executives seeking new models of interaction through SEO and SEM to gain a competitive advantage with Google Ads.

Marketing Directors

Marketing directors, SEO and SEM specialists, and social media analysts looking to enhance their strategic skills.

Entrepreneurs and Business Owners

Entrepreneurs and business owners who wish to optimize their online presence and maximize digital campaign performance.

Become proficient in paid traffic and media strategies, mastering Google Ads and other platforms to enhance your business's digital success. Learn to manage multi-channel campaigns and gain certifications in digital marketing.

Pre-Requisites

1 / 3

  • Basic understanding of digital marketing concepts

  • Familiarity with online advertising platforms

  • Interest in learning about SEO, SEM, and Google Ads

What will you learn?

What is SEO?
SEO On Page, SEO Off Page, Keyword research, SEMrush demonstration.
How does PPC SEM work?
SEO Vs SEM, Google Algorithm, Matches, creativities, and bids, Google Ads Live demo.
Introduction to Social Ads
Introduction and algorithm, Success case - Hawkers, Some key concepts, The key formats, Segmenting on Social Networks, Key metrics, Setting up campaigns in a practical way.
Analytics and CRO
Intro Analytics and CRO, Introduction to Digital Analytics, Getting to know Google Analytics, Developing your own project, The power of Qualitative Analytics, Choose your own adventure.
All About Search
Digital advertising ecosystem, Google algorithm, Ad Rank and real auction, Own media, Paid media, Earned media.
SEO and SEM Strategy: Comparative
SEO vs SEM part 1, SEO vs SEM part 2.
SEO and SEM Strategy: Business Objectives
Business objectives: Practice, part 1, Business objectives: Practice, part 2.
Google Ads
General overview in google ads, Open account in Google Ads, Certifications, Think with Google.
Key Elements for Your SEM Strategy
Key elements SEM strategy: account structure, Key elements SEM strategy: KWs, Key elements structure SEM: Ads, Key elements SEM strategy: Assets, Key elements SEM strategy: Bids.
Ecosystem to Consider
Privacy in Google Ads, Bard vs Chat Gpt, Google Ads Tools.
Efficient Strategy in Google Ads
Main KPIs, Real exercises solved.

Meet your instructors

  • Michiel Das

    CMO at Cuideo

    A professional in Branding and Online Marketing, passionate about social media, online marketing, and all types of creative and inspiring campaigns.

  • Alba Díaz Cabrerizo

    Instructor, Nuclio Learning

    Performance Specialist at Google and Professor with over 9 years of experience in strategic consulting, marketing, and sales across various industries. Passionate about talent development and has worked in numerous digital business schools.

Upcoming cohorts

  • Dates

    start now

€387