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IEBS Digital School 7

Traffic and Display Online

  • up to 1 month
  • Intermediate

Master the essentials of online advertising through the Traffic and Display Online course. Learn to leverage PPC, SEM, and programmatic advertising to enhance visibility and engagement in your digital marketing campaigns.

  • PPC
  • SEM
  • Programmatic Advertising

Overview

This course offers deep insights into the evolving world of online advertising. You will learn about PPC, SEM, and programatic advertising, understanding how to implement these strategies effectively to maximize campaign visibility and engagement.

  • Web Streamline Icon: https://streamlinehq.com
    Online
    course location
  • Layers 1 Streamline Icon: https://streamlinehq.com
    Spanish
    course language
  • Professional Certification
    upon course completion
  • Self-paced
    course format
  • Pre-recorded classes
    delivered online

Who is this course for?

University Graduates

Individuals looking to develop their professional career in commercial management and marketing using new online advertising formats.

Digital Marketing Professionals

Professionals aiming to structure, develop, and strengthen their digital marketing knowledge.

Entrepreneurs

Entrepreneurs eager to discover and learn the most innovative and current digital marketing and online advertising techniques.

Enhance your professional capabilities in digital marketing with our Traffic and Display Online course. Learn to implement cutting-edge advertising strategies like PPC, SEM, and programmatic advertising, tailored for today's digital landscapes. Ideal for marketers and entrepreneurs aiming to boost their campaign effectiveness and engagement.

Pre-Requisites

1 / 3

  • Basic understanding of digital marketing concepts

  • Familiarity with online advertising platforms

  • Interest in developing specialized skills in PPC, SEM, and programmatic advertising

What will you learn?

Display (PPC and Programmatic)
Learn about display campaigns and programmatic buying, their advantages, and how to implement them effectively.
Email Marketing
Explore the importance of email marketing, key strategies for campaign preparation, and growth hacking techniques to enhance results.
Business Development and Affiliation
Understand the role of a business developer, main channels for increasing business visibility and sales, and how to create your own affiliate network.

What learners say about this course

  • “Challenge completed, now to continue for more!!! Thanks to IEBS Business School and all the very professional teachers, I recommend this school without a doubt!”

    Pablo Odi Zappettini

    Lead generation | SEO | Web Development at WABI SABI Marketing

  • “Great knowledge acquired in my Master of #DigitalMarketing with @iebschool”

    Rodrigo Hernando Vega Ramírez

    Business Development Manager at Ayenda Hotels | Budget Hotel Chain

  • “One more step in my professional training and growth during 2020 with IEBS Business School surpassing the postgraduate in Traffic Management”

    Almudena Gómez González

    Marketing Technician at Vía Célere

Meet your instructor

  • Tania Domínguez Esteve

    Email Marketing & Automation Specialist, IEBS Digital School

    Tania Domínguez Esteve is an Email Marketing & Automation Specialist with expertise in crafting engaging email campaigns and leveraging automation tools to streamline communication. She currently applies her skills as an instructor at IEBS Digital School, sharing her knowledge and experience with aspiring marketing professionals.

Upcoming cohorts

  • Dates

    start now

$510