Nuclio Learning

Jorge Jiménez García

Jorge Carrión

By taking this course, you will perfect your skills in analytical implementation and data management strategies, providing you with the ability to optimize the performance and reliability of the information collected. You will learn from the introduction to tag managers to conducting practical audits, ensuring that you can effectively apply your knowledge in real-world situations.

Analytical implementation in digital marketing with GTM: Strategies and techniques

Overview of the digital ecosystem and the role of analytical implementation within it.

Analytical Implementation in the Digital Ecosystem

Understanding what a tag manager is, specifically Google Tag Manager, and examples of implementation.

Getting to Know the Tag Manager

Basic fundamentals of what the DataLayer is, its functions, and how to use it.

Exploring the DataLayer

Deep dive into e-commerce analytics, cookies, and analytical implementation of an e-commerce system.

E-commerce

Basic functions of cookies, cookie consent, and management with GTM.

Cookies

Understanding debugging, its functions, and when to use it.

Validation and Debugging

Key debugging tools for digital analytics, common errors, and techniques to resolve validation errors.

Main Debugging Tools

Optimize your online presence with precision by mastering analytical implementation in digital marketing using Google Tag Manager. This course offers solid knowledge and advanced techniques to maximize the impact of data-driven decisions.

For professionals in digital marketing looking to master analytical implementation from tag managers to advanced audits.

Digital Marketing Professionals

For web analysts who want to optimize online presence with precision and improve decision-making based on data.

Web Analysts

For analytics specialists and developers seeking to enhance their skills in data management strategies.

Analytics Specialists and Developers

Artificial Intelligence

Business

Cloud Engineering

Data

Design

Devops

Finance

Languages

Leadership

Marketing

Advanced management5

Agentic AI

AI Automation & Workflows

AI Coding / Vibe Coding

AI for Designers

AI for Finance

AI for Marketers

AI for Product Management

AI for Product Managers

AI Foundations

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Analytical implementation in digital marketing with GTM: Strategies and techniques

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