IEBS Digital School 7

Andrea Castán Usón

This course provides comprehensive training in converting online traffic into business opportunities using inbound marketing strategies. You will learn to create and analyze effective landing pages, optimize conversion processes through CRO, and study successful case applications to your business.

Traffic Monetization through Online Conversion

Understand the elements of conversion from web visit to data capture, define and create effective landing pages, and explore their architecture and creation using HubSpot.

Introduction and Landing Pages

Learn about the role of forms, call to action, and thank you pages in the conversion process, including best practices and real examples.

Thank You Page, Forms, and CTAs

Analyze and optimize the elements created in previous classes, understand A/B testing, and explore the possibilities of SMART elements within HubSpot for enhancing user experience.

Optimization of Conversion through CRO

Learn to maximize online traffic conversion through effective inbound marketing techniques and tools such as landing page optimization and CRO. This course will equip you with the skills to enhance your company's digital marketing results.

Individuals looking to acquire knowledge to develop traffic attraction strategies and generate business opportunities.

Marketing Professionals

Professionals wanting to specialize in new inbound marketing methodologies.

Advertising Experts

Business owners eager to leverage inbound marketing to enhance their business.

Entrepreneurs

Leaders seeking strategic competencies in digital marketing.

Executives and Managers

Individuals wishing to specialize in new ways of online marketing.

Recent Graduates

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AI Coding / Vibe Coding

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AI for Product Management

AI for Product Managers

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Traffic Monetization through Online Conversion

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