Integra Technology School 1

Global Master Digital Business – Salesforce Professional

Intermediate

The Global Master Digital Business – Salesforce Professional is the most comprehensive program in Digital Business on the market, including Marketing Strategy, SEO, SEM, E-commerce, Digital Technology, CX Customer, Social Media, and Salesforce, the world's leading CRM platform.

Digital Business
Digital Marketing
Customer Experience
Data Technology
Project Management

Overview

This program provides a complete vision of the digitalization process, how it affects organizations, and what aspects should be considered to define their digital strategy. It includes practical exercises and is created with the 'learning by doing' methodology, ensuring successful learning.

Spanish
course language
Professional Certification
upon course completion

Who is this course for?

Executives

Executives called to lead the digital transformation of their companies such as CEO, CDO, CXO, CMO, CIO, e-Commerce Director, Innovation Director (R&D).

Digital Profiles

Digital profiles seeking broader knowledge to take on new executive responsibilities: Strategy Service Design, UX Manager, Developer, App Developer, Front and Back End, Online Product Manager.

Digital Marketing Experts

Digital marketing experts requiring an integral vision of the digital ecosystem to lead digital businesses: Digital Media Planner, SEO, SEM, Social Media Strategist, Community Manager, CRM, CRO.

The Global Master Digital Business – Salesforce Professional is designed to equip you with the necessary skills to lead in the digital business world, covering essential areas such as marketing strategy, customer experience, and data analytics, with a focus on Salesforce expertise.

Pre-Requisites

1 / 3

Entrepreneurial profile
Related to the evaluation of digital businesses
Vocational business updated in sector advances

What will you learn?

Marketing Strategy

Covers Digital Business, Brand & Awareness, UX Design, Neuromarketing, Reputation, and Legal Aspects (COMPLIANCE).

Digital Ecosystem

Includes Martech, Mobile Strategy, eCommerce, SEO, SEM and Social Ads, Inbound marketing, Web Development, Dashboards/Digital Metrics, Active Campaign – Automation, Programmatic Advertising and RTB – DSP -Real Time Personalization.

Salesforce Specialist

Salesforce Marketing Cloud Administrator, Salesforce Administrator Basic, Social Studio.

CX Customer

Focuses on Acquisition, Buyer Persona Design, Customer Journey Design, and Community Generation.

Data – Digital Technology

Covers Big Data Professional, Data Analytics, Virtual Reality, Cloud Computing, Blockchain, and Cybersecurity.

Digital Project Management – Lean Method

Includes Agile/Scrum, Design Thinking, Canvas Business Model, and Lean.

What learners say about this course

“The program has been a turning point in my career, providing me with the tools and knowledge to excel in digital business.”
Elena Blanco Oroz
Alumna in Master in Strategic Human Resources Management and Organizations
“This master's program has expanded my understanding of the digital landscape and has been instrumental in my professional growth.”
Cristina Rubio Lorenzo
Alumna in Master in Strategic Human Resources Management and Organizations

Meet your instructors

Javier Martínez Lorente
Tutor in Master Programs, Integra Technology School
Javier Martínez Lorente holds an impressive combination of technical and managerial skills honed over 20 years in diverse industries like automotive, household appliances, and general sectors. His expertise lies in global commercial and purchasing activities, international ventures, company establishment, and forging long-term relationships in various countries.

Learn today, Pay later

via Income Share Agreement

ISA Powered by

To choose the ISA powered by EDP option, click 'Continue' and select 'Pay in Instalments.' This option is only available if you're located in Spain, Portugal.

New cohorts coming soon