IEBS Digital School 7

Master in Product Management and Digital Product Design

Intermediate

This master's program equips you with the skills to lead digital product teams and manage the entire product lifecycle effectively. Learn from industry experts to master the art of product management and design in a digital context.

Product Lifecycle Management
User Experience Design
Agile and Lean Methodologies
Digital Marketing and Product Launch
User Research and Analytics

Overview

Gain comprehensive knowledge in managing digital product teams, mastering agile product development, and designing user-centric digital products. The program covers key aspects from ideation to launch, ensuring you can lead and innovate in the digital product space.

Spanish
course language
Professional Certification
upon course completion

Who is this course for?

Product Managers

Product managers who wish to update their knowledge to adapt to new techniques and methodologies derived from the development of digital products.

Agile Professionals

Professionals trained in agile methodologies who need to complement their knowledge or experience in product strategy.

Entrepreneurs

Entrepreneurs leading startups or companies focused on product development.

Master the skills required to lead digital product teams and manage the product lifecycle from conception to launch. Learn cutting-edge techniques in product management and design to stay ahead in the fast-paced digital market.

Pre-Requisites

1 / 3

Experience or knowledge in product management
Understanding of agile methodologies
Interest in digital product design and management

What will you learn?

Product Lifecycle

Explore the stages of product management, including inspection and adaptation with practical projects.

Introduction to User Experience

Learn about user-centered design and usability for digital products through practical evaluation projects.

Ideation and Conceptualization

Master the tools and phases of prototyping and online prototyping tools with a focus on improving digital products.

Digital Product Analytics and Optimization

Understand digital analytics strategies and user experience measurement tools to create models for continuous improvement.

Strategy and Business Model

Identify customer segments and build and validate business models with practical projects.

User Research

Conduct generative and exploratory research to transform information into insights.

User Lifecycle in Digital Products

Analyze and experiment with user lifecycle concepts and methodologies.

Value Proposition and User Profiles

Discover user personas and map user stories to design and develop user-centric strategies.

Agile Product Development

Learn about Agile, Scrum, and Kanban methodologies to improve team performance in product development.

Content Strategy

Develop content strategies focused on user experience and create content briefings.

Product Launch

Understand the fundamentals of digital product launches and apply Lean Startup strategies for successful market entry.

The Creative Process

Engage in design sprints and interface design principles to enhance the buying process through sketching.

Product Marketing Strategies

Learn digital marketing and campaign strategies for e-commerce and mobile marketing.

Interface Design

Study the fundamentals of interface design, design guides, and systems, and create functional UI prototypes.

Behavioral Analytics and Dashboards

Measure user behavior and develop growth plans through analytics and dashboards.

Usability Evaluation

Conduct UX testing and report results to plan and execute usability tests.

Global Project

Participate in masterclasses on disruptive methodologies for new business models and the application of generative AI in marketing.

Meet your instructors

Richard Johnson Hurtado
Instructor, IEBS Digital School
I am an Instructor at IEBS Digital School focused on topics related to Marketing Analytics, Digital Experience Personalization, and Customer Data Platforms. I am driven by helping individuals use data to understand users and customers, predict their preferences, and develop personalized omnichannel experiences.
Javier Martin De Agar Tirado
Consultor Organizacional / Agile Product Manager / Agile Consultant, IEBS Digital School
Javier Martin De Agar Tirado is an instructor at IEBS Digital School with over 6 years of experience helping people, teams, and organizations prepare for the challenges and demands of the market. He is a certified Professional Scrum Master, Kanban, and PMP, and has worked with companies of all sizes.
Carolina Jiménez de la Cruz
Senior Experience Designer, IEBS Digital School
Carolina Jiménez de la Cruz is a Senior Experience Designer at IEBS Digital School.

New cohorts coming soon