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Integra Technology School 1

Tech Master in Digital Marketing

  • Advanced

The Tech Master in Digital Marketing is a comprehensive program that prepares you to meet the needs of companies by training in key tools and technological platforms. You will be equipped to define ICT business strategies, execute digital marketing plans, and develop business strategies and tactics in digital environments.

  • Marketing Strategy
  • Digital Ecosystem
  • CX Customer
  • Data - Digital Technology
  • Digital Project Management - Lean Method

Overview

This program aims to train students as digital professionals capable of defining ICT business strategies, executing digital marketing plans, and developing business strategies and tactics in digital environments. The curriculum covers Marketing Strategy, Digital Ecosystem, CX Customer, Data - Digital Technology, and Digital Project Management - Lean Method.

  • Web Streamline Icon: https://streamlinehq.com
    Online
    course location
  • Layers 1 Streamline Icon: https://streamlinehq.com
    English
    course language
  • Professional Certification
    upon course completion
  • Part-time
    course format
  • Live classes
    delivered online

Who is this course for?

Executives leading digital transformation

Executives such as CEO, CDO, CXO, CMO, CIO, e-Commerce Directors, and Innovation Directors who are called to lead the digital transformation of their companies.

Digital professionals seeking broader knowledge

Digital profiles like Strategy Service Design, UX Manager, Developer, App Developer, Front and Back End, Online Product Manager who seek a broader knowledge to take on new executive responsibilities.

Marketing digital experts

Professionals expert in digital marketing who require a comprehensive view of the digital ecosystem to manage digital businesses, such as Digital Media Planner, SEO, SEM, Social Media Strategist, Community Manager, CRM, CRO.

The Tech Master in Digital Marketing is designed to equip you with the knowledge and skills necessary to lead in the marketing world, mastering key digital tools such as SEO, SEM, Social Media, CX Customer, and E-commerce. This course is ideal for professionals seeking to stay at the forefront of digital marketing strategies and tactics.

Pre-Requisites

1 / 3

  • Entrepreneurial profile related to the evaluation of digital businesses

  • Professional with a business vocation updated on sector advances to contribute growth and synergies to their business

  • University graduates who see this specialty as a differential position in the market

What will you learn?

Marketing Strategy
Covers topics such as Digital Business, Brand & Awareness, UX Design, Neuromarketing, Reputation, and Legal Aspects (COMPLIANCE).
Digital Ecosystem
Includes Martech, Mobile Strategy, eCommerce, SEO, SEM and Social Ads, Inbound marketing, Web Development, Dashboards/Digital Metrics, Active Campaign – Automation, Programmatic Advertising and RTB – DSP -Real Time Personalization.
CX Customer
Focuses on Acquisition (customer journey – customer service), Design of Buyer Persona, Design of Customer Journey, and Generation of Communities.
Data – Digital Technology
Encompasses Big Data Professional, Data Analytics, Virtual Reality, Cloud Computing, Blockchain, and Cybersecurity.
Digital Project Management – Lean Method
Covers Agile/Scrum, Design thinking, Canvas business model, and Lean.

Meet your instructors

  • Manuel Ranera

    Instructor, Integra Technology School

    Simplifier of problems. Translator of business needs to new technologies to apply to solve the need of your business, In a hybrid world I help you define and manage the optimization of your solutions to work in a business oriented way. All bases on \"data driven\" decisions, and in an efficient and sustainable environment.

  • Pedro Lozano Alcolea

    Instructor, Integra Technology School

    Pedro Lozano Alcolea is an instructor at Integra Technology School. He is a metaverse explorer, artificial intelligence specialist, and spatial computing expert. He is also the co-founder of Imascono and Chromville, companies specializing in augmented, virtual, and mixed reality technologies.

Upcoming cohorts

  • Dates

    start now

€6,000