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Nuclio Learning

Inbound Marketing: Attraction and Conversion

  • Beginner

Discover the power of Inbound Marketing to attract and convert customers through your content. This certification course by Nuclio Digital School will guide you through the pillars and phases of Inbound Marketing, enabling you to design valuable content strategies that connect with your audience.

  • Inbound Marketing Strategy
  • Content Creation
  • Digital Consumer Behavior
  • Marketing Communication
  • Conversion Funnels

Overview

Throughout the course, we will reflect on the evolution of Digital Marketing towards a new landscape where people are at the center, communicating transparently to strengthen the relationship between brands and consumers through People-Led Marketing. You will learn how to start an Inbound Marketing strategy and analyze successful case studies for inspiration.

  • Web Streamline Icon: https://streamlinehq.com
    Online
    course location
  • Layers 1 Streamline Icon: https://streamlinehq.com
    Spanish
    course language
  • Professional Certification
    upon course completion
  • Self-paced
    course format
  • Pre-recorded classes
    delivered online

Who is this course for?

Marketing Professionals

Professionals in the world of Marketing who want to expand or update their knowledge about digital marketing.

CEOs

CEOs who are interested in understanding and applying inbound marketing strategies to attract and convert customers.

Freelancers

Freelancers who wish to learn about the latest trends in digital marketing and inbound marketing methodologies.

By enrolling in this course, you will gain a deep understanding of Inbound Marketing methodology, learn to design digital strategies that effectively attract and convert potential customers, and enhance your digital marketing skills to make your profile more attractive to companies and startups.

Pre-Requisites

1 / 3

  • Interest in digital marketing

  • Basic understanding of marketing principles

  • Desire to learn about content strategies and customer attraction

What will you learn?

Inbound Marketing in the New Digital Strategy
How marketing is now, the evolution of the customer as a consumer, People Led Marketing, life cycle, communication and sales, funnel advertising, and the era of Inbound Marketing.
Pillars of Inbound Marketing, Phases, and New Conversion Funnel
What is Inbound Marketing, phases of Inbound Marketing, the 5 Pillars of Inbound Marketing, how to attract traffic, conversion, marketing automation, loyalty, analysis, and Inbound Marketing assets.
How to Start an Inbound Marketing Strategy
Creation of a Buyer Persona, touchpoints and customer life cycle, construction of a Buyer Journey, content strategies of value, identification of keywords, content typologies for each funnel moment, Lead Magnets, and 5 steps to start an Inbound Marketing campaign.
CRM & Marketing Automation
Why you need to automate, what is Marketing Automation, Marketing Automation assets, metrics in Marketing Automation, what is Lead Nurturing, definition of Lead, MQL and SQL, CRM & Marketing Automation tools.
6 Success Cases in Inbound Marketing
Case studies from Revlon Professional, EV Renting, Influencity, Toyota, Telefónica, and Raisin.

Meet your instructor

  • David Tomás

    Co-fundador, Cyberclick

    David Tomás is a digital marketing expert with over 20 years of experience. He is the co-founder of Nuclio Learning and the author of the books "La empresa más feliz del mundo" and "Diario de un Millennial".

Upcoming cohorts

  • Dates

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Free