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IEBS Digital School 7

Digital Creativity and Social Media

  • up to 4 months
  • Intermediate

The Digital Creativity and Social Media program aims to teach you how to master the digital society from a business perspective, integrating creativity and necessary planning in Social CRM. This course will equip you with the skills to effectively manage new media campaigns and develop comprehensive digital marketing strategies.

  • Social Media Strategy
  • Digital Advertising
  • Content Creation
  • Brand Management

Overview

This course will cover essential aspects of digital creativity and social media management, including strategic planning for social media campaigns, content marketing, and community management. You will learn to use various digital tools and platforms to enhance brand presence and consumer engagement.

  • Web Streamline Icon: https://streamlinehq.com
    Online
    course location
  • Layers 1 Streamline Icon: https://streamlinehq.com
    Spanish
    course language
  • Professional Certification
    upon course completion
  • Self-paced
    course format
  • Pre-recorded classes
    delivered online

Who is this course for?

Marketing Professionals

Marketing professionals and product managers who need to integrate innovative digital marketing strategies with traditional commercial strategies.

SME Executives and Managers

Executives and managers of SMEs needing to learn strategic competencies necessary for digital transformation.

Professionals and Graduates

Individuals looking to specialize in new marketing techniques and digital society management.

This course offers a unique blend of digital creativity and practical social media management skills, essential for today's digital marketing professionals. Learn from industry experts and enhance your ability to lead digital transformation in your organization.

Pre-Requisites

1 / 3

  • Basic understanding of marketing principles

  • Experience with digital communication tools

  • Interest in digital transformation and social media strategies

What will you learn?

Social Networks
Explore platforms like Facebook, Instagram, YouTube, LinkedIn, and other digital resources like wikis, blogs, and microblogging. Includes a project on launching a 360º online strategy for a brand without digital presence.
Digital Creativity and Usability
Study the impact of digital on brands and ideas, characteristics of modern creativity, and digital structures for campaigns. Includes a project on creating an advertising campaign for the brand DIESEL.
Inbound Marketing and Social ADS
Learn about Inbound Marketing, Social Selling (TOFU, MOFU, BOFU), Content Marketing, and Social Ads on platforms like Facebook, Twitter, and LinkedIn. Includes a project on developing a content marketing strategy for a travel guide publisher.
IoT/Ecommerce
Understand the fundamentals and types of e-Commerce, Social E-commerce, and the Internet of Things. Includes a project on transitioning from offline to online, designing your technology project.

What learners say about this course

  • “Great knowledge acquired in my Master of #DigitalMarketing with @iebschool”

    Rodrigo Hernando Vega Ramírez

    Business Development Manager at Ayenda Hoteles

  • “A step further in my professional training and growth during 2020 with IEBS Business School, surpassing the postgraduate in Traffic Management”

    Almudena Gómez González

    Marketing Technician at Vía Célere

  • “Challenge accomplished, now to continue for more!!! Many thanks to IEBS Business School and to all the teachers who are very professional, I recommend this school without a doubt!”

    Pablo Odi Zappettini

    Lead generation | SEO | Web Development at WABI SABI Marketing

Meet your instructors

  • Eva Rodriguez Alvarez

    Instructor, IEBS Digital School

    Eva Rodriguez Alvarez is an instructor with IEBS Digital School. She brings a wealth of experience in the field to her role, sharing her insights with students to help them achieve their potential.

  • Ramón Castillo

    Instructor, IEBS Digital School

    Ramón Castillo is an instructor at IEBS Digital School, with no further information available.

  • Giulia Chiari

    Instructor, IEBS Digital School

    Giulia Chiari is an instructor at IEBS Digital School with over 10 years of experience in e-commerce, sales, and marketing. She is passionate about building and developing new global businesses and enjoys playing a key role in projects, taking decisions, delivering results, and pushing projects to the next level.

Upcoming cohorts

  • Dates

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$1,690