IEBS Digital School 7

Growth & Product Management

Intermediate

Dive into the world of product management and learn how it intersects with growth hacking methodologies. This course offers advanced product management techniques to design appealing products and use growth hacking for user acquisition and retention.

Product Management
Growth Hacking
Agile Methodologies
User Experience Design
Market Research

Overview

In this course, you will explore the role of a product manager and how to apply agile methodologies like Scrum, Lean Startup, and Kanban in product creation. Learn to enhance user experience, utilize cutting-edge tools in digital product creation, integrate market research, and conduct usability tests and result analysis for continuous product improvement.

English
course language
Professional Certification
upon course completion

Who is this course for?

Marketing Professionals

Professionals in any marketing-related field looking to optimize their acquisition, conversion, and retention processes.

Entrepreneurs

Entrepreneurs seeking to accelerate the growth of their business.

Executives and Middle Managers

Directors, executives, and middle managers aiming to understand how to drive company growth using marketing techniques and technology.

Students

Students eager to develop their knowledge in analytics and strategy to understand how to create methodologies that help SMEs accelerate growth.

Enhance your product management skills and learn how to integrate growth hacking to create successful digital products. This course offers practical, advanced techniques in a highly digital world, making it ideal for professionals looking to elevate their product strategies.

Pre-Requisites

1 / 3

Basic understanding of product management and marketing principles.
Interest in learning about growth hacking and its application in digital products.
Desire to enhance skills in managing and improving digital products.

What will you learn?

Product Management

Deep dive into the role of a product manager, understanding team structures in product organizations, and applying the Jobs-to-be-Done framework to analyze customer needs.

The Right Problem and the Right Solution

Learn continuous problem analysis, prioritizing opportunities, and exploring the solution space with Product Discovery and assumption mapping.

Stakeholder Management

Manage internal stakeholders effectively using tools like product vision, roadmaps, objectives, demos, and reports.

What learners say about this course

“Thanks to @iebschool I have laid the foundations of what could be my 2.0 identity. Very interesting. Great teaching staff!”
Helena Romero
Brand Manager at Tabladillo
“Very satisfied with the training offered by @iebschool. Thanks for everything!”
Andrea Alonso Castro
Community manager at @Cosmeclinik
“Thanks to IEBS for this opportunity, I have been 2 years since finishing the course and I continue learning and growing more every day. #opportunity #innovation #communitymanager”
Nathalie Heilbron
Community manager, Social media manager, Digital Marketer, Interior Designer at 2Costa Rica Real Estate

Meet your instructor

Eduardo Burgoa Serrada
Product & Operations, PlayFilm
Eduardo Burgoa Serrada is a Telecom Engineer with a passion for creating digital products. He enjoys using qualitative and quantitative user research to discover product opportunities. Currently, he is helping companies increase their sales through PlayFilm's Interactive Video technology.

New cohorts coming soon