IEBS Digital School 7

Jose Cantero Gómez

This course provides detailed insights into sustainable tourism, smart hospitality, and the technological transformation of guest experiences. Learn to design and implement strategies that enhance guest satisfaction and minimize environmental impact, integrating sustainability into tourism product development.

Product Creation and Operations Management

Explore strategies for developing sustainable practices within hotels to minimize environmental impact while enhancing guest satisfaction.

Sustainable Hotels and Eco-friendly Strategies

Learn about the integration of advanced technologies like AR and IoT to transform guest experiences in smart hotels.

Technological Ecosystems for Guest Experience: Smart Hotels, Augmented Reality, and IoT

Design and implement virtual tourism experiences that offer immersive and sustainable travel options.

Product Development and Virtual Experiential Tourism

Apply the skills and knowledge acquired to develop a comprehensive project focused on innovative and sustainable tourism.

Project

Explore the latest trends in the tourism market, focusing on sustainable, eco-friendly approaches and the integration of technology like virtual reality and IoT to redefine business models in the hospitality industry.

Managers in the tourism industry who want to be prepared to lead future changes with their teams.

Tourism Industry Managers

Executives and entrepreneurs seeking training to expand their professional skills and develop their business vision.

Executives and Entrepreneurs

Professionals who need layers of analysis and digital projects to update their knowledge.

Specialists in Branding, Communication, and Marketing

Artificial Intelligence

Business

Cloud Engineering

Data

Design

Devops

Finance

Languages

Leadership

Marketing

Advanced management5

Agentic AI

AI Automation & Workflows

AI Coding / Vibe Coding

AI for Designers

AI for Finance

AI for Marketers

AI for Product Management

AI for Product Managers

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Product Creation and Operations Management

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