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IEBS Digital School 7

Strategic Marketing

  • up to 4 months
  • Intermediate

The Strategic Marketing course equips learners with the ability to understand and assimilate the role of marketing and commercial activity within organizations, focusing on strategic planning and execution.

  • Marketing Planning
  • Sales Forecasting
  • Market Segmentation
  • Marketing Mix
  • Branding

Overview

This course will guide you through the essentials of strategic marketing, from planning campaigns to positioning products and developing the necessary competencies to analyze and execute tailored marketing strategies. You will learn to conduct objective diagnostics and establish action plans, gaining a comprehensive understanding of market segmentation, marketing mix, and effective communication strategies.

  • Web Streamline Icon: https://streamlinehq.com
    Online
    course location
  • Layers 1 Streamline Icon: https://streamlinehq.com
    English
    course language
  • Professional Certification
    upon course completion
  • Self-paced
    course format
  • Pre-recorded classes
    delivered online

Who is this course for?

University Graduates

University graduates who wish to develop their professional career in the marketing area.

Business Professionals

Professionals from companies who want to develop, structure, and strengthen their knowledge about marketing strategies.

Entrepreneurs

Entrepreneurs who want to be prepared to perform effective and adapted marketing and commercial strategies in the current business environment.

Strategic Marketing is essential for anyone looking to advance in the competitive field of marketing. This course covers crucial aspects such as campaign planning, product positioning, and the execution of marketing strategies, tailored to modern business needs. Ideal for professionals and entrepreneurs aiming to enhance their strategic marketing skills.

Pre-Requisites

1 / 3

  • Basic understanding of marketing principles

  • Experience in commercial planning and strategy

  • Ability to analyze and execute marketing strategies

What will you learn?

Planning and Forecasting in Marketing
Understanding the concept of planning. Strategic plans and marketing plans / Product-market strategies. Planning range. Sales forecasting: Concept and techniques. Market segmentation strategy. Project: Preparation of a marketing plan and sales forecasts.
Marketing Mix I
Marketing tactics. The Marketing Mix. Brand, Branding, and Product. Project: Analysis of positioning, strategies, and Marketing Mix tactics of Dyson.
Marketing Mix II
Price as Perceived Value. The Placement. Commercial and Physical Distribution. SMarketing. Two in One Organization. Project: Hewlett Packard Case: Reinvent or succumb to market reality.
Marketing Mix III
Communication strategies. The relevance and impact of Corporate Communication. The marketing plan. Project: Development of the Marketing Plan for Construsur.

What learners say about this course

  • “Very satisfied with the training offered by @iebschool. Thanks for everything!”

    Andrea Alonso Castro

    Community manager at @Cosmeclinik

  • “Thanks to IEBS for this opportunity, I have been finished the course for 2 years and continue learning and growing more every day. #opportunity #innovation #communitymanager”

    Nathalie Heilbron

    Community manager, Social media manager, Digital Marketer, Interior Designer at 2Costa Rica Real Estate

  • “Very happy with all the learning and in the application at work from the first day of classes. #seo #sem #digitalmarketing”

    Virginia Altagracia Bisonó Encarnación

    SEO/SEM/Analytics web at Claro RD

Meet your instructors

  • Ramon Vidal

    Digital Transformation Instructor, WINLEAD Business Consultants

    Ramon Vidal is an instructor at IEBS Digital School and a consultant at WINLEAD Business Consultants. His mission is to help companies embrace digital strategies to stand out in the market and build their future in the digital age and Industry 4.0. He offers fresh insights, refocuses strategies, and provides hands-on business assistance to achieve growth.

  • Ana Isabel Nogales Gómez

    Instructor, IEBS Digital School

    Ana Isabel Nogales Gómez is a passionate and experienced Marketing and Communications expert with a diverse background. She has extensive knowledge in strategic marketing, product launches, market development, and sustainability in the agri-food sector.

Upcoming cohorts

  • Dates

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$1,690