Marketing

Víctor de la FuenteNuclio Learning

This course provides specialized knowledge in digital marketing, allowing you to stand out in a competitive job market. You will learn current strategies to stay up-to-date with market demands, build a solid brand identity to increase visibility and reputation, and master effective advertising techniques on social media. The course also covers crucial skills for crisis management, influencer marketing, and social commerce strategies.

Laura María Vázquez ViañoIEBS Digital School 7

Participants will learn to identify and select the right metrics based on set objectives, apply profitability formulas, and value tracking metrics for campaigns. The course covers native measurement options provided by major social platforms, the construction of dashboards, and the integration of data sources.

Tania Domínguez EsteveIEBS Digital School 7

This course offers deep insights into the evolving world of online advertising. You will learn about PPC, SEM, and programatic advertising, understanding how to implement these strategies effectively to maximize campaign visibility and engagement.

Javier Martínez LorenteIntegra Technology School 1

This program provides a complete vision of the digitalization process, how it affects organizations, and what aspects should be considered to define their digital strategy. It includes practical exercises and is created with the 'learning by doing' methodology, ensuring successful learning.

Laia VidalIEBS Digital School 7

This course will guide you through the process of applying transmedia narrative techniques to your advertising campaigns, managing branded content strategies, and using storytelling to enhance your website's content. You will gain insights into emotion marketing and neuromarketing to captivate your customers and create unforgettable stories.

Manuel Guillermo SilvaTekdi

You will learn to navigate the GA4 interface across various sections and the new measurement approach. The course includes practical exercises with Google's Demo accounts, extracting user insights, analyzing web interactions, understanding behavioral patterns, and seeing how AI is related to analytics.

Marina AvilésNuclio Learning

In this course, you will explore the evolution of digital marketing and the role of CRM systems in customer retention. Learn to design effective email marketing campaigns, understand marketing automation, and apply best practices in CRM management. The course provides practical insights into lead nurturing, scoring, and the use of marketing automation tools to optimize your strategies.

Laura María Vázquez ViañoIEBS Digital School 7

Participants will learn to identify and select the right metrics based on set objectives, apply profitability formulas, and value tracking metrics for campaigns. The course covers native measurement options provided by major social platforms, the construction of dashboards, and the integration of data sources.