All courses
Ernesto del ValleIEBS Digital School 7
Participants will gain a deep understanding of the user lifecycle, focusing on critical metrics like CAC and CLTV. The course integrates modern lifecycle concepts with growth hacking methodologies, providing hands-on experience in developing analytical frameworks and conducting experiments.
Manuel RaneraIntegra Technology School 1
This program aims to train students as digital professionals capable of defining ICT business strategies, executing digital marketing plans, and developing business strategies and tactics in digital environments. The curriculum covers Marketing Strategy, Digital Ecosystem, CX Customer, Data - Digital Technology, and Digital Project Management - Lean Method.
Juan José RodríguezTekdi
This course will guide you through the process of creating and managing a blog in WordPress with the help of ChatGPT. You will learn to generate content, design a blog structure, and optimize your posts for SEO. By the end of the course, you will be equipped with the skills to create a blog that not only informs and entertains but also leverages AI for enhanced content creation and optimization.
Manuel Guillermo SilvaTekdi
This course will guide you through the history and evolution of Google Analytics, the GA4 interface, and new measurement methods. You'll practice with Google's demo accounts, investigate and extract user insights, analyze web interactions, understand behavioral patterns, and see how AI is related to analytics. You'll also learn about the digital analyst profession.
María Luz SantanderIEBS Digital School 7
This course will guide you through the process of creating engaging content and strategies for Facebook, Instagram, YouTube, and Pinterest to enhance your brand's online presence. You will learn to select the right profiles for each brand, conceptualize content, and measure the effectiveness of your social media strategies.
Laura María Vázquez ViañoIEBS Digital School 7
Participants will gain a deep understanding of digital reputation and how it impacts a brand's success. You will learn to monitor social media conversations, evaluate online brand perception, and effectively respond to negative feedback and criticisms.
Tekdi
In this course, we delve into the world of Technical SEO. You will discover how knowledge and mastery of optimization techniques and strategies can make the difference between being on the first page of search results or getting lost in the depths of the internet.
Natxo Fernández LagunaIEBS Digital School 7
Participants will gain the ability to craft strategic and marketing plans that ensure the achievement of set objectives. The course covers sales forecasting techniques, market segmentation, and the application of innovative sales techniques to optimize marketing campaigns.
Víctor de la FuenteNuclio Learning
This course provides a comprehensive approach that covers key omnichannel strategies, the implementation of innovative business models, and the most advanced technological solutions. Participants will gain a deep understanding of how to navigate and effectively leverage the complexities of online sales to help their businesses generate more revenue online or develop their offline channel with online activations.
María Julieta Gomez DiazIEBS Digital School 7
In this course, you will learn to apply and manage advanced PPC/SEM campaigns on Google's Display Network and engage in Remarketing. The course covers strategic campaign creation, audience segmentation, and optimization techniques to maximize digital channel effectiveness and customer acquisition.
Héctor Paz EspallargasIntegra Technology School 1
In this comprehensive Digital Marketing course, you will learn how to design and execute effective digital marketing strategies. The course covers essential topics such as SEO, content marketing, social media marketing, email marketing, and data analysis. By the end of the course, you will be equipped with the skills to integrate these techniques into a cohesive digital marketing strategy, continuously optimize your efforts, and achieve your business goals.
Laura María Vázquez ViañoIEBS Digital School 7
Participants will learn to identify and select the right metrics based on set objectives, apply profitability formulas, and value tracking metrics for campaigns. The course covers native measurement options provided by major social platforms, the construction of dashboards, and the integration of data sources.
Laia VidalIEBS Digital School 7
This course will guide you through the process of applying transmedia narrative techniques to your advertising campaigns, managing branded content strategies, and using storytelling to enhance your website's content. You will gain insights into emotion marketing and neuromarketing to captivate your customers and create unforgettable stories.
Diego Rodríguez CatalánIEBS Digital School 7
This course will guide you through the process of developing skills for negotiation and managing commercial organization structures. You will learn to craft strategies and manage both personal and media communication effectively. The course also covers the selection and adaptation of strategies and techniques based on different activity areas and market circumstances.
Eva Rodriguez AlvarezIEBS Digital School 7
This course will guide you through the process of establishing a strong presence on major social media platforms like Facebook, Twitter, Instagram, and YouTube. You will learn to create engaging content, manage public interactions, and use social media for effective brand positioning and lead generation.
Javier Martínez LorenteIntegra Technology School 1
This program provides a complete vision of the digitalization process, how it affects organizations, and what aspects should be considered to define their digital strategy. It includes practical exercises and is created with the 'learning by doing' methodology, ensuring successful learning.
